Mastering Pours
Creating Experience
Saving Money
Mastering Pours
What is ID?
Carlsberg are true innovators, dedicated to fostering not only positive change but also positive results to beverage providers across the world.
It’s who we are.
Carlsberg Intelligent Draught is the ultimate solution for driving unparalleled quality and elevating experiences across diverse draught beer styles and segments. Our innovative technology not only enhances sustainability but also propels business growth for our customers.
Ambitiously Courageous, Born To Brew
Brewing for a better today and tomorrow. Imagination and fresh thinking are in our ID from the method for how to purify yeast, the invention of the pH scale and to the revolutionary sustainable Snap Pack packaging innovation.
Carlsberg Laboratory Founded
It began in 1883, by discovering purified yeast, sharing it with other brewers
The Invention of the pH Scale
Carlsberg inventing the ph scale allowed us measure the perfect acidity in water for brewing
An Innovation To Reduce Plastic
Using less packaging, minimal plastic and reduces waste and co2 emissions through our snap pack launch in 2019
We are Forging Ahead in our Global move towards Regenerative Farming
Taking strides with three pioneer brands in the UK, Finland and France, on our journey towards 100% regenerative agricultural practices by 2040
Our Systems
DraughtMaster is a compact, under the counter or cellar system using smaller PET kegs and compressed air rather than CO2 to pour perfectly fresh beer, for longer, reducing wastage and improving your profitability.
A great Trade Up from Packaged Beer or in smaller spaces.
The Carlsberg Quality Dispense System is a fully enclosed, end to end, chilled Cellar dispense system ensuring the beer is chilled from keg until the moment it reaches your glass.
Driving perfect quality, reducing wastage and enhancing your experience.
Welcome to the next generation of Ale. Fresh Ale has a guaranteed 14 day shelf life, served with all the theatre of the beloved traditional British hand pull.
Perfect pints of ale from the first sip to the very last drop.